For the initiative, Farhan and Pooja will be doing a photoshoot which will be displayed across bus shelters and railway stations. The actor-filmmaker and the Aiyaari actress will be promoting dietary changes and exercise to be included in daily routine for healthier living. “Due to fast-paced lifestyles and faulty food habits, almost everyone is at the risk of NCDs. Raised blood pressure, obesity, high blood sugar levels are commonly seen now even in younger people. So, this is a great initiative to reduce health risks and I am happy to do my bit,” Farhan, who is known for his social work and activism, and is also one of the founding members of MARD – Men Against Rape and Discrimination, tells Mirror.
While Pooja stresses that among all lifestyle issues, physical inactivity is a potent threat that we have created for ourselves, Farhan, who is known for his fitness regime and cycling group, cites the World Health Organisation’s report on NCDs, to elaborate on the issue. “Nearly 61 per cent of deaths in India are now attributed to non-communicable diseases. Out of these, cardiovascular diseases — coronary heart disease, stroke, and hypertension — contribute to 45 per cent. Cancer is at 12 per cent and diabetes at three per cent.
All of these are preventable if we reduce intake of salt, sugar and oil in our diet, and maintain an active lifestyle. That’s why the new mantra — Ek Chammach Kam,” Farhan signs off.